South Florida Hotel Marketing & Advertising Solutions

Flip that Room!

If your hotel marketing strategy doesn’t include a plan to drive direct bookings—flip that room. Relying solely on OTAs, organic traffic, or your franchise’s brand presence leaves money on the table. Today, smart hotels use digital advertising, content, and email marketing to capture traveler attention and convert it into profitable, direct revenue.

Just ask our client, Courtyard by Marriott Delray Beach. When we started working with their team, they had no direct booking strategy in place—only OTA performance. Within three months of launching a targeted campaign using organic content, paid social, Google PPC, and email, they saw a measurable lift in direct bookings and reduced their OTA dependency.

Scroll down to see the campaign content, performance data, and how our strategy made an impact.

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marketing results

The Courtyard Marriott hotel in Delray Beach was the new kid on the block & competing with some big names in the space. We leveraged their unique amenities in social advertising to launch an impactful marketing campaign. Coupled with key content for organic social media we were able quickly set them apart from the rest of the hotels in the Delray & Boca Raton markets.

Increase Direct Bookings

4:1

average return on ad spend (ROAS)

15%

growth in direct bookings

$541

average booking value”month-over-month, 6 month period

1

Overwhelmingly joyful client