South Florida Hotel Marketing & Advertising Agency

Hotel Marketing That

Reduces OTA Costs

If your hotel marketing strategy doesn’t include a direct booking plan, it’s time to flip that room. Relying only on OTAs, organic traffic, or franchise brand presence leaves revenue on the table.

Smart hotels use digital advertising, geo-targeted PPC, social content, and email marketing to capture traveler attention and turn it into profitable direct bookings.

Take our client, Courtyard by Marriott Delray Beach. Before working with us, their team had no direct booking strategy, only OTA performance. Within three months of launching targeted campaigns across Google PPC, Meta Ads, and refreshing their organic social media content, they saw measurable growth in direct bookings and a clear reduction in OTA reliance.

Scroll down to view the campaign content, performance data, and results.

Creative That Converts

Great hotel marketing goes beyond showing rooms, it highlights the experiences, amenities, & local flavor that set a property apart.

Our creative campaigns for Courtyard by Marriott Delray Beach used scroll-stopping refreshed content designed to not only entice travelers but sell them when they’re ready to book.

By pairing compelling creative with data-driven media buying, we turned attention into measurable direct bookings & reduced reliance on OTAs

Courtyard Marriott Delray Beach Hotel Marketing Results — Direct Booking Growth

Hotel Marketing Case Study: Courtyard Marriott Delray Beach

The Courtyard by Marriott Delray Beach was the new kid on the block, competing against established hotels in Delray & Boca Raton. To give them a competitive edge, we built a campaign that showcased their unique amenities through targeted social advertising & geo-focused PPC.

Coupled with refreshed organic content, the strategy quickly set them apart from larger competitors & drove measurable gains in direct bookings, proving how the right hotel marketing agency can reduce OTA reliance & increase hotel revenue.

Increase Direct Bookings

4:1

average return on ad spend (ROAS)

15%

growth in direct bookings

$541

average booking value”month-over-month, 6 month period

1

Overwhelmingly joyful client