Smarter Marketing
for Florida Law Firms
The Case For
Law Firm Marketing
That Wins!
Canizares Law Group in Miami approached us after noticing a decline in both lead volume and quality—even with heavy investments in top-of-funnel marketing like radio, traditional TV, and local events. The missing piece? Paid search and targeted digital campaigns that convert intent into consultations.
We audited their existing strategy and restructured the media budget, carving out dedicated spend for Google Search and Meta campaigns. Using the firm’s 30-second commercial assets, we built video campaigns that established trust and brand recognition, while supporting them with static ads and carousel creatives designed to drive action.
The results spoke for themselves: on average, we increased their qualified leads each month by 109% resulting in a 4:1 return on ad spend, all while restoring consistency, efficiency, and measurable growth in their pipeline.
Press play to watch the video commercial that anchored this campaign, then scroll down to explore the static creatives and see how a balanced media strategy can transform law firm marketing results.
Creative That Converts
To maximize reach, we needed to understand two things: what services prospects were seeking and what language they preferred to engage in.
Instead of taking a one-size-fits-all approach, we designed a mix of static ad assets in both English and Spanish, each tailored to highlight different legal services.
This allowed us to quickly identify not only who was responding, but also what they needed most. By pairing bilingual messaging with service-specific creative, we captured a wider audience, built trust faster, and ensured every dollar spent on ads worked harder.
Law Firm Lead Generation
Results That Speak for Themselves
Starting broad, testing multiple audiences and service areas before quickly zeroing in on the most profitable segments proved to be a strategy that paid off.
Each month outperformed past marketing efforts, and consistently beat conversion benchmarks. By leveraging direct response channels & pairing video ads for trust-building with service-specific static assets, we captured higher-quality prospects at scale.
The data tells the story, lower cost per lead, higher lead volume, and stronger ROI month after month.
Most importantly, the client was thrilled with the results, proof that when law firm advertising is built on strategy, not guesswork, it drives measurable growth.
lead growth quarter-over-quarter
average cost per lead
average return on ad spend
amazing & grateful client
We've Also Helped.
